Your business trademark helps you stand out from the competition and build trust with your customers. It could be the very lifeline of your business. But did you know that owning a trademark is not enough? You also need to protect it from being misused by others by actively monitoring the market for infringement.
Trademark policing is the process of monitoring and enforcing your trademark rights against potential infringers. It means being on the lookout for unauthorized use of your trademark and taking appropriate action to stop it. Here are some reasons to stay one step ahead and police your trademark.
To prevent confusion and deception
A trademark infringement can confuse your customers and make them think there is a connection or endorsement between you and the other party. This can damage your reputation and goodwill and cause you to lose sales and customers.
To maintain your trademark’s distinctiveness and strength
You can prevent unauthorized use and infringement by actively monitoring and enforcing your trademark rights. It ensures that your brand maintains its unique identity in the marketplace. Addressing potential violations also sends a clear message that your trademark is valuable and protected, safeguarding its reputation and enhancing its overall value.
To deter future infringers
If you show that you are vigilant and proactive in policing your trademark, it can discourage others from trying to copy or imitate it. This can save you time and money in litigation as it acts as a deterrent.
Trademark policing can be challenging and time-consuming, but it doesn’t have to be overwhelming. Seek informed guidance on what you can do to develop an effective policing strategy, protect your brand and understand your legal options when an infringement occurs.